Where are we going?

Most people seem to think that the more they have, the better off they are. That new car, the latest fashion, the biggest house, the darkest tan... what I am beginning to see are people being 'enslaved' by products. To quote a line from one of my favorite books / movies, Fight Club, "The things you own, end up owning you." When did we become a society that translates our obsession of wants into needs? If I was to walk down the street with a walkman, people would look at me funny because I don't have an MP3 player! We all go crazy if our electricity goes out for a couple hours. I think we are becoming a spoiled generation.